事件概述
In the ever-evolving digital landscape, marketers are constantly trying to understand and measure campaign effectiveness in a privacy-safe world, by adopting new metrics and moving away from the traditional KPI’s. Join us at this month’s Last Thursday Club, where you’ll hear from industry experts who will unpack ways to measure effectiveness in this new and ever-changing landscape.
一如既往地, we’ll keep the panel short and snappy, so that you have plenty of time to catch up with your industry peers and meet new people. We created The Last Thursday Club after our members told us they wanted more opportunities to come together in person - it’s open to all IAB members and takes place between 9:30-10:30am on the last Thursday of every month.
与演讲者见面
菲尔·萨姆纳
SVP Data, Audiences, Technology of Publicis Groupe
菲尔·萨姆纳
SVP Data, Audiences, Technology of Publicis Groupe以前, Phil has led research operations for Teads globally where he led brand lift solutions, CPG learning agendas, agency integrations and also co-lead Teads’ pioneering 注意 Programme where Teads was the first media vendor to integrate Lumen attention measures natively. 此外, Phil has produced several awards winning pieces of research, demonstrating the link between attention and outcomes. Phil was elected to IAB Europe's board of directors in 2019 where he helped oversee the research agenda in Europe. 在特德之前, Phil spent 10 years working for Nielsen's media division where he led many projects integrating digital metrics to traditional data sets.
莎拉·罗布森
Global Head of Ad 有效性, On Device
莎拉·罗布森
Global Head of Ad 有效性, On DeviceSarah has been at OD for 7 years working across ad tech clients, 媒体机构, media owners and advertisers. Sarah has extensive knowledge of measuring ad effectiveness working in various roles in Media Analytics , 研究 ,and 培训 with particular focus on both TV and online media within lots of digital environments. Sarah has worked for 25 years + in media research previously working at Nielsen and ITV. Sarah imparts her experience on others as she mentors people as they enter the ever changing world of brand measurement and ad effectiveness
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