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Key takeaways from 2024年领导力峰会 are now available to read
IAB英国's 2024年领导力峰会 will take place at Sopwell House, 3月7日至8日, 为高级决策者提供一个独特的机会，共同解决影响彩乐园dsn的最大问题，并为我们的行业塑造一个成功和可持续的未来.
2023's Summit was an opportunity for leaders to be in the same room, 秘密地分享他们的经验和计划，同时听取鼓舞人心和有远见的演讲者.
确保您和您的公司有代表参加2024年领导力峰会，以帮助塑造未来, share expertise and knowledge and build your senior network across the industry.
了解更多 about 2024年领导力峰会 在这里, 一定要保留日期，看看下面去年的精彩电影，看看会发生什么.
3月7日星期四
彩乐园dsn & 介绍
委派到达和办理入住
彩乐园dsn to 2024年领导力峰会: Looking to a brighter future
作为领导者, 我们的工作是超越日常的思考，成为迈向更光明未来的驱动力. As he welcomes gat在这里d leaders back to Sopwell House, 乔恩·纽将鼓励更长远的思维框架，并为两天的洞察力设置场景, 灵感与挑衅.
重新发现数字化的乐趣: How IAB英国 is bringing joy to advertisers
As IAB英国’s new 首席数字啦啦队长， Joy’s role is to help advertisers rediscover the joy of digital. In her inaugural speech to Leadership Summit, Joy reveals how she’s been taking her message to marketers, starring in her own digital ad campaign, penning Campaign columns and chairing the Joy of Digital Awards.
State of the Nation: Understanding the national mood in 2024
最近的数据显示，英国公众对2024年比2023年更乐观. 借鉴益普索的见解, Kelly Beaver gives her take on the mood of the nation, exploring public attitudes towards the economy, 科技与社会, and what that all means for advertising and business.
百万个新的自由时间:重新定义工作，培育可持续发展的未来
Drawing from his own experience and research, Dr Dale Whelehan encourages leaders to embark on a journey that spans centuries, connecting the wisdom of the past with the challenges of today. Dale presents a compelling revelation: that time, 以及它的丰富, leads to ultimate happiness in and of itself.
Political Analysis: Inside Westminster during election year
In the world’s biggest ever year for democracy, and as the UK prepares for a general election, Sophy Ridge shares her perspective on the key moments to look out for in 2024, explores what we can expect from an election campaign, and what a change of government might mean for business and industry.
打破
对话
下面的细节
午餐
View from the C-Suite: Supercharging your agency partnerships
在与乔尼·莫里斯的谈话中, agency C-suite leaders share their priorities, 挑战和机遇——并揭示在场的领导者如何最好地支持他们的客户. 期待挑衅和洞察力有助于加强你与那些在预算和计划上做出重大决定的人的关系.
机会的时刻:在彩乐园dsn的关键一年释放增长
2024年是一个关键时刻, 当网络的未来将取决于这个行业愿意做些什么来保护它的时候. Dyana Najdi sets the scene on marketing’s moment of opportunity, 揭示了面向未来的衡量解决方案，以及广告商必须采取的措施，以在人工智能营销时代实现增长.
上帝会死吗?? How the culture wars are shaping the diversity conversation in business
到目前为止，2024年的媒体头条将DEI定位为“政治倡导运动”,“危险意识形态”,，甚至是“对多样性的崇拜”。. Drawing on years of experience and research, Asad Dhunna探讨了领导者是否致力于DEI，以及这对文化和交流的影响.
打破
对话
下面的细节
Sustainable Superpower: Using your strengths to tackle climate impact
Drawing on years of experience making businesses more environmentally sustainable, 乔安娜·亚罗分享了这一趋势, 故事和建议，任何公司和领导者都可以借鉴，以取得更大的进步, more impactful leaps when it comes to reducing the carbon impact of business.
这与你无关:了解影响增长和有效性的外部因素
随着品牌的成长, 媒体的机会不断扩大，数据也比以往任何时候都能揭示更多关于消费者的知识, 人们很容易忽视影响广告效果的外部因素. 在这次演讲中, 经济学家格蕾丝·凯特博士探讨了外界对市场营销的低估作用, 以及创新如何, AI and media might be just part of the story we need to be aware of.
我是如何成为... Josh Krichesfki
In a live episode of the 播客 everyone’s talking about, “我是如何成为的”, co-hosts Ashley and Charles interview 群邑 CEO Josh Krichefski. Following his initial appearance on the 播客 in 2023, 乔什将重新加入阿什利和查尔斯的个人和深刻的旅程，了解他是如何成为今天的领导者的.
关闭
Cocktail Reception in the Omboo Resturant & 音乐学院
Leadership Dinner in the St Albans Suite, followed by a touch of after dinner magic from digital magician Duncan William
3月8日星期五
彩乐园dsn来到第二天
塑造市场:了解未来一年影响广告的力量
重返领导力峰会, Dr Daniel Knapp shares his outlook for the UK’s ad industry, drawing on economic analysis and societal shifts to explore growth opportunities, 意想不到的游戏改变者和主要市场趋势将在未来几个月和几年影响业务和领导力.
广告客户的人工智能行动
新数据显示，84%的人工智能决策者表示，他们的高管已经准备好采用生成式人工智能. 但我们能否从炒作中走出来，实施更有针对性的战略，提高生产力，建立品牌价值? Ravleen Beeston利用Copilot最早用户的见解，揭示了GAI在彩乐园dsn中的好处.
A Quality Opportunity: Navigating a bright future for publishers and journalism
广告商接触受众的方式发生了变化，这为出版商提供了一个机会，可以利用它们提供的独特优质内容和值得信赖的环境. 这次演讲的合作伙伴, 《彩乐园dsn》(The Telegraph)和《彩乐园dsn》(Immediate Media)的领导人就新闻和杂志品牌如何在目标定位的新世界中蓬勃发展发表了自己的看法, 测量, 信任与创新.
Zaid Al-Qassab in conversation with 罗伊唐纳利
2024年4月, Zaid Al-Qassab will leave his role as Chief Marketing Officer of Channel 4, w在这里 he leads the marketing and digital teams, 和4创意, Channel 4’s award-winning in-house creative agency, 成为M集团首席执行官&C萨奇. In this conversation with IAB英国's Non-Executive Director, 罗伊唐纳利, 扎伊德回顾了他迄今为止的职业生涯, shares his insights on how marketers are feeling about digital advertising, and looks forward to his new role agency-side.
打破ing Boundaries: Leadership lessons from the rugby pitch
When Maggie Alphonsi retired from rugby in 2014, 她是英格兰有史以来最成功的橄榄球运动员，并为其他橄榄球女性创造了非凡的遗产. 结束2024年领导力峰会, Alphonsi shares her own story as a woman in a sport dominated by males, 揭示了克服逆境的技巧，并探讨了如何让团队在最佳表现下茁壮成长.
对话
2030年广告: Kicking off a new workstream for IAB英国, 我们汇集了业界最聪明的领导思想，帮助构建 一个大胆而进步的未来广告愿景
彩乐园dsn的可持续性: 加入英国IAB, 零广告网和全球负责任媒体联盟(GARM)共同探索彩乐园dsn排放测量的标准化和采用
隐私沙箱: In this confidential opportunity to hear the latest from 谷歌 on Privacy Sandbox, 你将有机会问你自己的问题，因为第三方cookie在Chrome浏览器的弃用越来越近
包容性领导工作坊: 加入IAB英国和The无误，参加一个自我反思和实用的研讨会，这将帮助您创建一个适合每个人的高绩效和包容性文化
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Rediscover the joy of digital advertising
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