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Podcast consumption on YouTube by Veritonic

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The evolution of audio offers advertisers unique opportunities

The evolution of audio offers advertisers unique opportunities

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Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

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Why in-game audio is a 'must play' for advertisers

Why in-game audio is a 'must play' for advertisers

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The role & benefits of digital audio advertising

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Whitepaper: AI in the audio industry

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Tech with Good Intentions: Key takeaways from CES 2024

Tech with Good Intentions: Key takeaways from CES 2024

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Covatic

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How to maximise the potential of audio advertising with smart speakers

How to maximise the potential of audio advertising with smart speakers

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AdTonos

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Unveiling the neuroscience of enhanced audio ads

Unveiling the neuroscience of enhanced audio ads

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Covatic

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Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

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AdTonos

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Audibility Measurement: The Amplifier Research & Development Project

Audibility Measurement: The Amplifier Research & Development Project

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

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Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Born Online

All research

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All research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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The Evidence

IAB Showcase for Change

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Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Guide to Digital Innovation

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More sector resources

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Meet our members

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Meet our members

Explore the Member Vault
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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