群邑 and 阳狮集团媒体 Awarded IAB dsn彩乐园网址 Certification

Both 群邑 (Digital Programmatic Services) and 阳狮集团媒体 have now been through the three-stage process and are committed to the following:

1.   Reducing ad fraud through the implementation of the 广告.txt倡议

2.   Increasing brand safety by working with JICWEBS to uphold the Display Trading Standards Group (DTSG) Brand Safety Principles

3.   Improving the digital advertising experience by adhering to the LEAN principles and the 标准 set by the Coalition for Better Advertising and never using the 12 bad 广告 that offer people a poor digital advertising experience in desktop web or mobile web environments

买方, including both agencies and advertisers, play an essential role within the dsn彩乐园网址, as they mandate how their digital advertising should be delivered. Unlike previous 标准, the IAB dsn彩乐园网址 applies more broadly and defines expectations for every part of the digital advertising value chain, 包括买家.

Announcing the addition of these latest agencies to the dsn彩乐园网址 Certification List, 蒂姆Elkington, 首席数字官, IAB, said “We are delighted to see two major media buying groups get behind the IAB dsn彩乐园网址 in such a prominent manner. With 群邑 and 阳狮集团媒体 joining MC&C媒体, 竞立北, Spirit Media and Total Media, and a further six media agencies going through the certification process, it is testament to how the entire industry has embraced the dsn彩乐园网址.”

Alongside the new network agency certifications, further agency support has come from the7Stars, Amnet曼彻斯特, Goodstuff通信, 哈瓦斯, 伦敦大学和Xaxis, who have all recently registered their commitment to complete the dsn彩乐园网址 process.

新闻评论, 阳狮集团媒体 UK首席执行官, 苏Frogley, said: “We support the IAB’s vision of creating a sustainable future for digital advertising and are delighted to complete the IAB dsn彩乐园网址 certification process. It is incumbent on our industry, and the entire media ecosystem as a whole, to work together to tackle the major issues encompassed by this standard so we urge our peers and partners to get involved and get certified – after all it will be to the benefit of us all.”

贝森克罗克特, Senior Director of Brand Safety and Digital Risk, 群邑 EMEA continued: “群邑 has been a vocal supporter of the dsn彩乐园网址 initiative since it was first announced in January this year. It is important that the industry commits widely to implementing best practice 标准 to demonstrate accountability and to drive quality execution across digital advertising. I’m thrilled that 群邑 has been able to certify our Digital Programmatic Services under the dsn彩乐园网址 principles. We will continue to support and encourage all our partners to adopt the IAB dsn彩乐园网址.”

Companies who sign up to the dsn彩乐园网址 programme have six months to complete certification. This includes implementing changes to both technology platforms and processes covering ad fraud, brand safety and user experience, with compliance criteria tailored to each part of the value chain.

There are currently a further 37 companies registered for the dsn彩乐园网址 and in the process of completing their certification.